Counting What is Hers
Sadia only studied until the first grade, but she carries that memory with immense pride. She once wanted to become a lawyer,…
Gully Kahani is a Pakistan-based research and media studio. We help development organisations, think tanks, cultural institutions, and businesses understand and communicate the lived realities of the communities they serve.
Gully Kahani is led by Yusra Fatima, a NUST graduate and researcher who approaches economics as a branch of anthropology: the numbers matter, but so do the people behind them. With past experience at UN Volunteers, USAID, and the Center for Social Education and Development, she leads work that is consent-led, accurate, and dignified. Our first print issue, with 16 stories and 121 documentary photographs, is the standard we bring to every project.
Field reporting, interviews and qualitative analysis that show how programmes and policies land in communities, written for decision-makers.
Photography, video, and documentary content produced to ethical standards, with informed consent and dignified representation.
Story circles, exhibitions, focus groups, and listening sessions designed and run with communities and partners.
Advice, delivery and messaging support for organisations that work with communities.
We agree the questions, outputs, timeline and budget with you, and set clear review points so there are no surprises.
We go to the communities, listen first and report on the ground, with informed consent from every participant.
We analyse what we heard, check it against evidence, and fact-check every output against our editorial policy.
We deliver the agreed outputs in formats your teams can use, and stay available for questions afterwards.
All our fieldwork follows our Safeguarding and Consent Policy.
Sadia only studied until the first grade, but she carries that memory with immense pride. She once wanted to become a lawyer,…
The road is familiar enough to drive without thinking. Muscle memory takes over: the gentle pressure on the accelerator, the instinctive easing…
Situated in the outskirts of Karachi, the Chaukhandi tombs are a striking testament to Sindh’s funerary architecture, crafted from buff-coloured sandstone that…
Field reporting and storytelling from across Pakistan, in print.